Innovation Ultimatum


Innovation Ultimatum: New Book by Steve Brown

The Innovation Ultimatum:
How six strategic technologies will reshape every business in the 2020s

Innovate—or die. This business maxim has never been truer than it is today. A new book from futurist Steve Brown offers perspective and advice to put you on the “innovate” side of that maxim.


Consumers today are demanding and fickle. They have no tolerance for brands that don’t constantly find ways not only to deliver, but surprise. There is a massive and rapidly widening gulf between the capabilities of companies that are investing in technology and those that do not. It is a time of reckoning. Emerging technologies will empower brave innovators to make giant leaps forward, while those without vision, courage, and agility will wither and perish.


In the next decade, a suite of six strategic technologies—Artificial Intelligence, Blockchain, the Internet of Things, Augmented Reality, Autonomous Machines, and 5G networks—will drive unprecedented innovation into products and services, creating entirely new business models along the way. Investing in information technology will be a strategic imperative for every company. Every company will become a technology company, and every company will become a data company. Business operations will be completely reinvented with process automation and worker augmentation. No industry is immune from change. No matter your role, you will be affected. The question is: How will you engage?

”The Innovation Ultimatum” is a book for this time. Filled with examples from a wide range of industries—from healthcare to agriculture, and from construction to transportation—this book provides leaders with an accessible guide to the technologies that will redefine every business in the coming decade. And author Steve Brown offers strategies to navigate these changes and provide clarity on your path to success in the 2020s.

“The Innovation Ultimatum” will be published by Wiley. Sign up above to receive an email reminder when the book is available to purchase in January 2020.