VISION, MISSION, and Purpose
Companies that have a clear humanistic purpose, one that is well-defined and understood by their employees, their customers and their shareholders, do better financially and grow faster than companies that don't. Making money isn't a company's purpose. Revenue growth and strong earnings are a result of a company executing well against its core humanistic purpose.
Some companies need a little help articulating and focusing on the purpose of their company. Some need to refocus on a new or slightly different purpose either because the market changes or they succeeded in their original purpose.
FINDING OR FOCUSING YOUR COMPANY PURPOSE
Steve Brown is passionate about helping companies to understand, articulate and then communicate their purpose. As well as offering consulting on the topic, he also speaks on how companies can motivate employees with a clear company purpose and avoid living with meaningless mission and vision statements that crush imagination and stifle the passion that makes people want to come to work at your company or buy your products and services.
Vision and mission statements are almost universally poorly done. Most are uninspiring, barely memorable, and sound like they have been created by committee (which they mostly have been).
The world's most enduring brands and the companies who stand behind them typically have clear, timeless missions and visions that propel them forward decade after decade. Coca cola's simple purpose is "to refresh people", and their vision statement let's everybody working at the company know that distribution is key to their success: "A coke within arms reach of every person on earth".
Disney's purpose, "to make people happy" is a clear reason for creative, passionate employees to come into work each day and achieve amazing things. And it's a focus that has earned the loyalty of hundreds of millions of consumers around the globe.
If your company seems to lurch from one thing to another, your leadership team is struggling to figure out where to go next, or your employees and customers don't really understand what your company stands for and what you're about, Steve Brown can help you find clarity of purpose and suggest ways to focus and tell your story in a way that will drive your business forward.